By Renni Browne and Dave King Buy this book, if you are a writer that is. I finally bought it after repeatedly seeing it recommended on writing and publishing blogs, so I thought I'd add my recommendation, too. Even though I've heard much of the included information before, I still found it extremely helpful. The examples are great, the explanations clear, and I especially liked their chapter on Show and Tell. The checklists at the end of each chapter are also great tools.